Steve Jobs

Every recording

In order, from 1980 to 2011.

1. 1980

   Jobs and Wozniak presentation (CHM U-matic tape, part 1)

   A 1980 U-matic tape from Regis McKenna’s donation holding footage of a presentation by Steve Jobs followed by Steve Wozniak. The museum notes the recording ends before Wozniak’s talk finishes and that it apparently continued on a second tape it does not hold.

2. 1980

   Presentation at Regis McKenna’s agency (‘Insanely Great’ footage)

   Jobs, apologising for arriving late after driving at 90 mph, gives a first-hand account of Apple’s founding and growth, computers as ‘tools for minds’, VisiCalc, education and the company’s design philosophy (‘simplicity is the ultimate sophistication’).

3. 1980

   RTÉ interview at the Cork factory

   A 25-year-old Jobs, visiting Apple’s newly opened manufacturing plant in Cork, tells RTÉ’s Pat Kenny that personal computers will spread into homes, businesses and schools and mentions the Apple II flying on the Space Shuttle. Among the earliest surviving television interviews with him.

4. 1981

   Raw TV interview in his Apple office (ABC 20/20)

   A 26-year-old Jobs explains why he dislikes the term ‘home computer’, compares personal computers to the fractional-horsepower electric motor, and describes the computer as ‘a 21st-century bicycle’ for the mind.

5. 1981

   ABC News feature: starting a company in Silicon Valley

   A short ABC News segment in which the 26-year-old Apple chairman, shown riding his BMW motorcycle, explains Silicon Valley’s tolerance for start-up failure and why it is a good place to start a company. ABC News re-posted the clip on what would have been Jobs’s 60th birthday.

6. 1981

   ABC Nightline debate with Ted Koppel and David Burnham

   After a Cape Canaveral computer failure, Koppel moderates a debate between Jobs and privacy writer David Burnham. Jobs calls the computer ‘the bicycle of the 21st century’ and predicts one in ten US households will own one within five or six years.

7. 1981

   CBS News feature on the personal computer

   A short CBS news piece on the arrival of the personal computer in which correspondent Barry Petersen interviews Apple chairman Jobs. Jobs argues that people will adopt computers the way they adopted calculators and ATMs, gradually and on human terms rather than in a ‘1984’-style future.

8. 1981

   Nervous before a live TV appearance (‘ready to throw up’)

   A bearded young Jobs in a brown suit fidgets while being prepared for a live satellite TV interview, marvels ‘Look at that! I’m on television!’ and tells the crew he needs to know where the restroom is because he is ‘deathly ill, actually, and ready to throw up at any moment’.

9. 1982

   Applefest Boston: Jobs and Wozniak on software copy protection

   At the BCS-hosted Applefest in May 1982, an audience question prompts Wozniak to tackle copy protection technically while Jobs sketches a future of low prices and convenient electronic software distribution. One of the few surviving recordings of the two founders on stage together in the Apple II era.

10. 1982

    Academy of Achievement acceptance speech

    A ‘mischievous’ 27-year-old Jobs, attending at the suggestion of Bill Hewlett, urges the student delegates to seek unconventional experiences, think for themselves and give back to the innovation that enriched them. The seven-minute audio was released by the Academy after his death.

11. 1983

    NBC News interview during the Lisa tour

    A short NBC News clip shot during the January 1983 Lisa promotional tour in which the 27-year-old Jobs describes the ‘personal office system’ market and how the mouse lets users point at things instead of learning complex keyboard commands.

12. 1983

    Lisa presentation at the Aspen design conference (surviving excerpt)

    In a leather bomber jacket, Jobs compares the human brain with computers, explains the Lisa’s graphical interface and argues its ease of use multiplies productivity, before closing with a multimedia slide show.

13. 1983

    Aspen design conference keynote: ‘The Future Isn’t What It Used To Be’

    Wearing a bow tie (‘they paid me sixty dollars, so I wore a tie’), Jobs tells the assembled designers ‘we really, really need your help’, predicts PCs will outsell cars by 1986, and foresees portable computers with radio links, electronic mail, software sold like records and voice recognition a decade away.

14. 1983

    Aspen design conference: the ‘lost’ informal Q&A session

    Sitting backwards on a metal folding chair in casual clothes, Jobs takes questions from conference-goers for about 45 minutes on networking, privacy, graphic design, hiring and the future of the industry.

15. 1983

    Apple internal video: ‘The Macintosh Story’

    An in-house Apple film from the earliest days of the Macintosh in which Jobs and development-team members discuss the machine’s design, demonstrate it and tour the automated Fremont assembly line being built for it.

16. 1983

    ‘Lisa: Soul of a New Machine’ promotional film

    Apple’s 1983 promotional film for the Lisa office system explains the 68000-based hardware, the mouse-driven common user interface and the integrated software suite, with on-camera comments from Jobs and the Lisa team about the development effort and the competition from IBM and Xerox.

17. 1983

    Apple sales conference, Honolulu: ‘It is 1958. IBM passes up the chance...’

    Three months before launch, Jobs rallies Apple’s sales force with a litany of IBM’s missed chances (xerography in 1958, minicomputers in the late 1960s, the Apple II in 1977) building to ‘It is now 1984... Will Big Blue dominate the entire computer industry?’, then screens the Ridley Scott ‘1984’ ad to a roaring room.

18. 1983

    ‘Macintosh Software Dating Game’ with Bill Gates

    Jobs plays game-show host while Bill Gates (Microsoft), Mitch Kapor (Lotus) and Fred Gibbons (Software Publishing) compete as ‘contestants’ pledging Macintosh software.

19. 1984

    Newsweek On Air: the Macintosh (radio)

    Two days before the launch, the weekly Newsweek radio programme devotes a segment to Apple’s forthcoming Macintosh, featuring Apple chairman and co-founder Steve Jobs alongside technology correspondent Michael Rogers (Newsweek ran its Mac cover the same week).

20. 1984

    Macintosh introduction

    In a bow tie, Jobs opens with Dylan’s ‘The Times They Are a-Changin’’, recounts IBM’s blunders, screens the ‘1984’ ad, then pulls the Macintosh from a bag and lets it boot to ‘Chariots of Fire’ before the machine introduces itself in synthesised speech (‘Never trust a computer you can’t lift’).

21. 1984

    Macintosh launch video (Mac team film shown at the shareholders meeting)

    The ten-minute film Apple played during the launch keynote: engineers explain the 68000, the 512x342 bitmap display and QuickDraw, developers Bill Gates, Mitch Kapor and Fred Gibbons pledge software, and the factory promises a Mac every 27 seconds, with Jobs predicting the product is ‘several years ahead of its time’.

22. 1984

    Macintosh introduction at the Boston Computer Society

    Six days after Cupertino, Jobs repeats a more polished Mac unveiling for BCS members (600 were turned away), then joins Bill Atkinson, Andy Hertzfeld, Burrell Smith, Randy Wigginton and others for live MacPaint and MacWrite demos and a long Q&A; Wozniak wanders on stage to talk about the Apple II.

23. 1984

    French TV news interview (dubbed)

    A short French-television interview, dubbed into French, in which Jobs talks about starting companies and the potential of software development to drive economic growth, recorded during the Macintosh’s first months.

24. 1984

    ‘Apple II Forever’ multimedia show: Jobs and Wozniak on the genesis of the Apple II

    A multimedia slide show produced for the Apple IIc launch in which the two Steves reminisce about the genesis of the Apple II and how they came up with the name ‘Apple’, among other company trivia.

25. 1984

    ‘Macintosh: the first 100 days’ at the Apple II Forever event

    In bow tie and suspenders at the ‘Apple II Forever’ extravaganza that launched the Apple IIc, Jobs reports on the Macintosh’s first three months – 50,000 units in 74 days – and shows off third-party software written for it.

26. 1984

    Interview with Michael Moritz

    A 1984 filmed interview with journalist Michael Moritz in which Jobs reflects that making something truly outstanding takes more patience and perseverance than expected. The Steve Jobs Archive features it in its ‘Put Something Back’ exhibit.

27. 1984

    ‘1944’ internal sales film (Jobs as FDR)

    A nearly nine-minute World War II-themed in-house film that parodies the ‘1984’ commercial to rally Apple’s international sales team against IBM; Jobs appears as President Roosevelt around the 5:30 mark. A companion ‘Blue Busters’ Ghostbusters spoof from the same meeting features Wozniak and a Jobs cameo.

28. 1984

    ‘1984 Macintosh Year in Review’ sales-conference video

    A short in-house recap of the Macintosh’s first year, shown to Apple’s sales force at the 1984 sales conference and tagged by the archive as featuring Jobs and Wozniak. A minor companion to the launch-year material.

29. 1984

    ‘Blue Busters’ Ghostbusters spoof (Jobs cameo)

    A four-minute Ghostbusters parody made for Apple’s 1984 international sales meeting, in which Apple staff including Steve Wozniak hunt IBM ‘blue’ ghosts; Jobs makes a cameo. It is the companion piece to the better-known ‘1944’ film from the same meeting.

30. 1984

    ‘In Search of Excellence’ at Apple Computer (documentary segment)

    The Apple chapter of the ‘In Search of Excellence’ television documentary, uploaded by Andy Hertzfeld himself, with interviews of Jobs and Mac team members Chris Espinosa, Burrell Smith, Susan Kare, Hertzfeld, Rony Sebok, Bud Tribble and Joanna Hoffman, ending on the Macintosh factory run by Debi Coleman.

31. 1985

    1985 shareholders meeting: Macintosh Office, LaserWriter and AppleTalk

    At the annual meeting Jobs reads a child’s letter about Apple, lays out a two-year plan to take the Mac into the office as an alternative to IBM, and introduces the LaserWriter ($6,995), the AppleTalk network and a file server, plus Andy Hertzfeld’s Switcher demo that ‘dazzled the crowd’.

32. 1985

    ‘To Steven Jobs on His Thirtieth Birthday’ (Apple tribute video)

    A five-minute tribute film produced by Apple’s creative-services group for the black-tie 30th-birthday party Jobs threw at the St. Francis Hotel (where Ella Fitzgerald sang), compiling footage of Jobs from his Apple years just three months before his ouster.

33. 1985

    Lund University visit: Apple University Consortium Europe inauguration

    In jeans and a white shirt, weeks before his final break with Apple, Jobs tells Lund academics the computer is ‘a new medium’ and imagines a future machine that could capture the mind of ‘the next Aristotle’ so students could ask him questions; he dismisses the 1985 industry slump as a delay of an inevitable revolution and says his next stop is the Soviet Union to sell Macintoshes.

34. 1985

    Newsweek On Air: ‘Steve Jobs’ segment on his resignation (radio)

    Five days after Jobs’s resignation letter, Newsweek’s radio hour devotes a segment to him, with California Technology Stock Letter editor Michael Murphy and San Francisco correspondent Michael Rogers, who had just interviewed Jobs for the magazine’s cover story on his departure.

35. 1985

    ‘The Entrepreneurs’ – PBS documentary on NeXT’s first year

    A rare 1985-86 PBS documentary following Jobs and the NeXT founding team through strategy retreats, with Paul Rand unveiling the NeXT logo and Joanna Hoffman confronting Jobs about his ‘reality distortion’. Jobs says the company is ‘architecting a company’ more than building a product.

36. 1987

    BBC interview on computers in higher education

    A year before the NeXT Cube launch, Jobs explains what higher education needs from workstations: simulations of historical models, tools designed by observing scholars, and the first major curriculum shift since the 1960s.

37. 1987

    BBC interview at Pixar’s first-anniversary party

    Short BBC footage from Pixar’s one-year anniversary party, focusing on Pixar and ILM, with Jobs and Ed Catmull on camera and Alvy Ray Smith and Loren Carpenter in audio.

38. 1988

    Comment on the Apple v. Microsoft GUI lawsuit

    A short 1988 clip of Jobs, then at NeXT, commenting on Apple’s look-and-feel lawsuit against Microsoft over the graphical user interface.

39. 1988

    NeXTSTEP demonstration: MIDI and the quotation application

    Wikipedia’s media timeline lists a 1988 video of Jobs demonstrating NeXTSTEP’s MIDI capabilities and its quotation (Digital Librarian) application at NeXT’s Redwood City offices, hosted on Archive.org.

40. 1988

    KPIX interview at the NeXT launch

    Local news footage from the day of the NeXT Computer launch, with KPIX reporter Hank Plante interviewing Jobs about the new machine. Released from the station’s archive in December 2023.

41. 1988

    NeXT Computer introduction

    Jobs’s first big public appearance since leaving Apple: a two-and-a-half-hour unveiling of the NeXT Computer (‘the Cube’) and NeXTSTEP before 3,000 invited educators, developers and press, ending with a violin–computer duet and a press Q&A. The full recording surfaced on YouTube in 2016.

42. 1988

    TV feature: Jobs demonstrates the NeXT Computer

    A late-1988 television report in which Jobs walks through the NeXT Computer’s Digital Librarian, dictionary and thesaurus, and music capabilities, ending with a violinist playing Bach with the Cube. allaboutstevejobs.com notes the segment was introduced by Ted Koppel.

43. 1988

    NeXT Computer demo at the Boston Computer Society

    An audience recording of Jobs presenting and demonstrating the NeXT Computer to the Boston Computer Society a few weeks after the San Francisco launch — his first East Coast product reveal since leaving Apple. Part of the 200-hour ‘Powersharing’ trove released by Charles Mann in 2020.

44. 1989

    NeXT Computer System presentation in Japan

    Jobs presents the NeXT Computer System and NeXTSTEP to a Japanese audience in a nearly hour-long keynote, part of NeXT’s push into Asia with Canon as distributor and investor. Japanese-subtitled excerpts circulated on YouTube from 2011.

45. 1990

    WGBH raw interview for ‘The Machine That Changed the World’

    The full raw interview WGBH shot with Jobs for the 1992 series ‘The Machine That Changed the World’, only minutes of which were broadcast. Jobs tells the ‘bicycle for the mind’ story, recounts the Apple II and Macintosh years, Xerox PARC, and lays out NeXT’s ‘interpersonal computing’ vision.

46. 1990

    Japanese television feature on Jobs and NeXT

    A three-and-a-half-minute Japanese television segment featuring an interview with Jobs during NeXT’s push into Japan, where Canon had become its distributor and investor in 1989. Programme and exact date unknown.

47. 1990

    Jobs on Joseph Juran and quality

    A 35-year-old Jobs explains what NeXT learned from quality pioneer Joseph Juran, who visited the company: treat everything as a repetitive process, measure it, and give the people doing the work authority to fix it. A rare window into Jobs’s thinking on manufacturing and management.

48. 1990

    Library of Congress film: Jobs and Stewart Brand on the future of libraries

    For a 1990 Library of Congress promotional documentary (cast also includes Francis Ford Coppola, Julia Child, Penn & Teller and Gore Vidal), Jobs sits with Whole Earth Catalog founder Stewart Brand to talk about networked libraries, simulation as education, and humans as tool builders.

49. 1990

    NeXT ‘Interpersonal Computing’ sales demo video

    A 35-minute NeXT-produced tape in which Jobs demonstrates interpersonal computing – mail with voice annotations, multitasking, network file sharing, inter-application Services, faxing and color graphics – for sales teams to show business clients.

50. 1990

    NeXT demonstration to Canon in Singapore

    Jobs demonstrates the NeXT system to Canon executives in Singapore in August 1990; Canon became NeXT’s exclusive APAC reseller and a key investor.

51. 1990

    NeXTstation and NeXTcube introduction

    Jobs introduces NeXT’s second-generation line — the ‘pizza box’ NeXTstation, the NeXTstation Color, the upgraded NeXTcube and the NeXTdimension color board — alongside NeXTSTEP 2.0, and coins ‘interpersonal computing’ as the application area of the 1990s.

52. 1991

    Internal NeXT marketing strategy ‘chalk talk’

    In a leaked internal video Jobs maps the workstation market, splits it into ‘science and engineering’ and an emerging ‘professional’ half, claims NeXT has won 15 of 15 recent head-to-heads with Sun, and lays out three buying reasons and the channels to reach them.

53. 1991

    Interview on ten years of the personal computer

    Asked to reflect on ‘ten years of the PC’, Jobs objects that the Apple II predates the IBM PC by four years, predicts the industry will ‘bifurcate’ into portables and networked color desktops, and argues that Apple and IBM will deliver only evolution while NeXT drives the next revolution.

54. 1991

    Reed College Howard Vollum Award acceptance speech

    Accepting the Vollum Award at Reed’s 1991 convocation, Jobs thanks the college ‘for teaching me how to be hungry’, recalls living on Roman Meal cereal and Hare Krishna Sunday meals, and credits dean Jack Dudman’s quiet $20 gift as a lesson in generosity: ‘Character is built not in good times, but in bad times.’

55. 1992

    NeXTWORLD Expo 1992 keynote

    At the second NeXTWORLD Expo Jobs previews NeXTSTEP Release 3 and the new Turbo NeXTstation line, and — most consequentially — demonstrates NeXTSTEP running on an Intel 486 PC, the first public sign that NeXT’s future lay in software. Nearly two hours of the keynote survive.

56. 1992

    MIT Sloan Distinguished Speaker Series talk

    The only known recording of Jobs’ university class visits: he explains NeXTSTEP’s ‘write less code’ philosophy, attacks consultants for never developing ‘scar tissue’, discusses competitors Sun, Microsoft NT and Taligent, plans to port NeXTSTEP to Intel 486, and reflects on his ouster from Apple.

57. 1992

    NeXTSTEP Release 3: A Demonstration with Steve Jobs

    The best-known NeXT demo: Jobs builds a database front end with Interface Builder and Database Kit ‘without writing a line of code’, shows multimedia NeXTMail with voice annotation, drag-and-drop embedding, system-wide Services, faxing from any app, DOS and X apps in windows, and RenderMan rendering.

58. 1992

    French TV interview on ‘Capital’ (June 1992)

    A ten-minute interview with Jobs broadcast on the French business programme ‘Capital’ in June 1992, during NeXT’s best year, when it was shipping the NeXTstation line and NeXTSTEP 3.0. One of the few European television interviews from the NeXT period.

59. 1993

    NeXTWORLD Expo 1993 keynote

    Three months after killing its hardware, NeXT ships NeXTSTEP 3.1 for Intel 486 PCs, and Jobs makes the case for object-oriented, client/server ‘mission-critical custom apps’ as NeXT’s new business. Roughly an hour of the keynote and demos survive from a VHS source.

60. 1993

    Interview on Paul Rand

    Jobs talks about designer Paul Rand, who created the NeXT logo, in an interview filmed in front of NeXT’s Redwood City offices – the source of the oft-quoted ‘I asked him if he would come up with a few options... he said no, I will solve your problem for you’ story.

61. 1993

    OpenStep initiative introduction

    An hour-plus presentation in which Jobs and NeXT lay out OpenStep, the open specification for NeXTSTEP’s object frameworks developed with Sun, intended to run on Solaris, Windows NT and other systems. The technology later became the basis of Mac OS X’s Cocoa.

62. 1994

    NeXT Enterprise Computing Developer Conference

    A 72-minute recording from a NeXT developer conference in early 1994, with Jobs addressing developers about NeXT’s enterprise strategy during the company’s transition from NeXTSTEP to OpenStep. Little-known outside the NeXT archival community.

63. 1994

    NeXTSTEP Expo 1994 keynote

    The keynote from the last NeXT expo, held as NeXT pushed NeXTSTEP 3.3, OpenStep and enterprise ‘mission-critical’ applications. Roughly 78 minutes survive.

64. 1994

    Santa Clara Valley Historical Association interview (‘Secrets of Life’)

    A roughly 20-minute interview recorded by the (then) Santa Clara Valley Historical Association for a Silicon Valley centennial project, unseen until 2013 and since released in pieces: ‘Secrets of Life’ (‘everything around you that you call life was made up by people that were no smarter than you... once you learn that, you’ll never be the same again’), ‘On Failure’, and the ‘legacy’ clip (‘by the time I’m 50, everything I’ve done up until now will be obsolete’).

65. 1995

    Computerworld Smithsonian Awards oral history interview

    A 75-minute oral history spanning Jobs’ life to 1995: his father’s workbench, Mrs. Hill in fourth grade, ‘The Kids Can’t Wait’, the Xerox PARC visit, why he blames Sculley for Apple’s decline, the Internet as a public trust, and the upcoming Toy Story. Released by Computerworld after his death in October 2011.

66. 1995

    Robert X. Cringely interview (‘Steve Jobs: The Lost Interview’)

    Cringely’s hour-plus sit-down with Jobs, of which only about ten minutes aired in ‘Triumph of the Nerds’ (Channel 4, April 1996; PBS, June 1996).

67. 1995

    SIGGRAPH 95 keynote: Pixar and the future of animation

    On the centenary of the motion picture, Jobs tells the computer-graphics community that Pixar has pioneered ‘the next major offshoot of the motion picture... a medium in its own right’, previews Toy Story and shares its technical facts.

68. 1995

    Object World 1995 keynote: ‘The Future of Objects’

    Jobs lays out the future of OpenStep as a cross-platform object layer and introduces WebObjects, NeXT’s framework for building dynamic, database-backed web sites — the product that would carry NeXT through 1996 and, after the Apple acquisition, power Apple’s online store and iTunes Store.

69. 1996

    WEBMANIA keynote: ‘The Web — Act II’

    Jobs introduces the WebObjects product family for building dynamic web sites, arguing the web is entering its ‘second act’ of transactional, database-driven applications. Notable for Jobs demonstrating on a PC and wearing a denim jacket on stage.

70. 1996

    NPR Fresh Air interview with Terry Gross

    Jobs tells Terry Gross that Apple’s major contribution was ‘bringing a liberal arts point of view to the use of computers’, recalls winning the GUI fight because ‘I was the largest stockholder and the chairman’, and discusses WebObjects and Toy Story.

71. 1996

    Microsoft Professional Developers Conference keynote appearance

    In a rare appearance on a Microsoft stage, Jobs demonstrates WebObjects running against Windows NT as NeXT courts the Windows developer base. The 33-minute segment was preserved by Microsoft and later posted online.

72. 1996

    Internet World Spring 1996 keynote

    Jobs shows how WebObjects builds pages on the fly from live data using the Dodge, Reebok and Sharper Image web sites, and announces that a future version will support Sun’s Java. InfoWorld reported 20,000 free downloads of the March 1996 1.0 release.

73. 1996

    Swiss TV (La Télé) interview on Pixar

    A short interview for a Swiss TV newscast around the European release of Toy Story in which Jobs talks about Pixar. A second 1996 TV feature on Jobs’ Apple/NeXT/Pixar ventures (Pixar interview from 04:15) is hosted on allaboutstevejobs.com via Google Drive.

74. 1996

    TV feature on Apple, NeXT and Pixar with interview

    A 1996 television feature recapping Jobs’s Apple, NeXT and Pixar careers, followed by an interview mostly about Pixar in the wake of Toy Story.

75. 1996

    WebObjects demo at The Sharper Image store opening

    At the opening of Sharper Image’s Sutter Street store, Jobs demonstrates NeXT’s WebObjects powering the retailer’s online catalog – a dynamic site at a time when most web pages were static and hand-built.

76. 1996

    Charlie Rose with John Lasseter

    Weeks before Apple bought NeXT, Jobs and John Lasseter sit with Charlie Rose to discuss Toy Story’s success and Pixar’s approach: ‘Toy Story is not about technology, it is about telling a story.’

77. 1996

    Pixar business-model interview (released by the Steve Jobs Archive, 2025)

    Published 18 Nov 2025 for Toy Story’s 30th anniversary, this unseen interview has Jobs explaining Pixar’s model of giving artists and engineers a stake in their work, lessons from Disney about focus and discipline, retention incentives, and the goal of making lasting stories.

78. 1996

    Apple/NeXT acquisition press event with Gil Amelio

    On the evening of December 20, 1996, Amelio and Jobs appeared together before Apple employees and press to announce the NeXT deal. Still photographs from the event (Apple evangelist Tim Holmes’s QuickTake shots) are well known; brief TV news excerpts exist but no complete recording was found online.

79. 1997

    Macworld Expo San Francisco (return to Apple)

    A week after Apple announced it was buying NeXT, CEO Gil Amelio brought Steve Jobs on stage during a rambling two-hour-plus keynote to talk about NeXT’s OpenStep technology as the foundation for the next Mac OS (Rhapsody).

80. 1997

    WWDC 1997 closing ‘fireside chat’ Q&A

    Still an adviser, Jobs takes unscripted questions from developers: focus means saying no, why OpenDoc was killed, ‘start with the customer experience and work backwards to the technology’, NFS ‘dial tone’, licensing Mac OS to cloners, and the famous rebuttal to a heckler about OpenDoc.

81. 1997

    Macworld Expo Boston keynote (the Microsoft deal)

    A month after Gil Amelio’s ouster, Jobs announced a new board of directors and a five-point recovery plan, then the Apple-Microsoft deal: a $150 million investment, a five-year Office for Mac commitment, Internet Explorer as default browser and a patent cross-license.

82. 1997

    ‘Think Different’ commercial – Jobs’ own narration (unaired)

    Jobs recorded his own reading of ‘Here’s to the Crazy Ones’ but chose Richard Dreyfuss’s version for air because he ‘didn’t want to make it about himself’; the Jobs-narrated cut circulated after his death in 2011 and is featured in the Steve Jobs Archive.

83. 1997

    ‘Think Different’ internal presentation to Apple employees

    A week after being named interim CEO, Jobs addressed employees about refocusing the product line, cutting inventory and rebuilding the brand around its core values, then unveiled the ‘Think Different’ campaign and the ‘Crazy Ones’ spot narrated by Richard Dreyfuss.

84. 1997

    CNBC interview defending his commitment to Apple

    Jobs speaks ‘passionately’ to CNBC about returning to the company he founded, the new strategy, and why he is committed to Apple despite also running Pixar.

85. 1997

    Seybold San Francisco 1997 keynote (excerpts)

    Two weeks after being named interim CEO, Jobs addressed the Seybold publishing conference, Apple’s core professional constituency, and the surviving clips have him explaining why he ended Mac OS clone licensing and defending the August 1997 Microsoft deal.

86. 1997

    Power Macintosh G3 introduction / end of clone licensing

    Jobs’s first product launch after his return: the Power Macintosh G3 desktop and PowerBook G3, built on Motorola’s new G3 processor, which he benchmarked against Pentium II machines.

87. 1998

    Macworld Expo San Francisco 1998 (‘we’re profitable’)

    Jobs reviewed the Think Different campaign, the G3 line, the CompUSA store-within-a-store deal and Mac OS 8.1, and demoed Microsoft Office 98 and Internet Explorer 4.

88. 1998

    CompUSA quarterly employee meeting with Jim Halpin

    A short rarely seen video in which CompUSA CEO Jim Halpin interviews Jobs about Apple’s turnaround plans and the new Apple store-within-a-store sections in CompUSA locations. It documents Apple’s retail strategy before it opened its own stores.

89. 1998

    Seybold Seminars New York 1998 keynote

    Jobs and Phil Schiller demonstrated faster PowerPC G3 processors and benchmarked them against Intel’s Pentium II for the publishing crowd, showed QuickTime 3 and introduced the Apple Studio Display, Apple’s first flat-panel LCD desktop monitor.

90. 1998

    iMac introduction

    On the stage where he introduced the Macintosh in 1984, Jobs reported Apple was ‘back on track’ and unveiled the translucent Bondi Blue iMac — 233 MHz G3, 15-inch display, USB, no floppy — at $1,299, calling rival PCs ‘uuugly’. He then raced it against a Compaq in a live demo.

91. 1998

    WWDC 1998 keynote (Mac OS X strategy)

    Days after the iMac launch, Jobs recapped the new hardware then, with Avie Tevanian, laid out the software roadmap: Carbon APIs so existing Mac apps could be ported, QuickTime streaming, and a unified next-generation OS (Mac OS X) replacing the Rhapsody plan.

92. 1998

    Video message for Mathematica’s 10th anniversary

    A short message Jobs recorded for Stephen Wolfram marking ten years of Mathematica, which had been a flagship application bundled with the original NeXT Computer (and which Jobs reportedly named).

93. 1998

    Macworld Expo New York 1998 keynote

    The opening keynote of the first Macworld New York: Jobs gave the iMac an August 15 ship date and a 56K modem, showed the PowerBook G3 Series and Mac OS 8.5 with Sherlock, and laid out the OS roadmap (Rhapsody shipping as Mac OS X Server in 1999, then ‘Sonata’). Apple reported another profitable quarter.

94. 1998

    iMac launch-eve TV interviews (CNBC, Fox, unedited satellite feed)

    A series of satellite TV interviews on 14 Aug 1998 – CNBC Market Wrap with Bill Griffeth, Fox with Neil Cavuto, and an unedited Jobs-side recording where the interviewer is barely audible – promoting the iMac’s 15 Aug retail debut.

95. 1998

    Seybold Seminars San Francisco 1998 keynote

    Jobs reported Apple’s return to profitability and growing cash, reviewed the Power Mac G3, PowerBook G3 and $1,299 iMac, teased a consumer portable, previewed Mac OS 8.5 (Sherlock, ColorSync) and WebObjects 4, and explained the Mac OS X plan built on Rhapsody, with Adobe, Macromedia and Quark demoing on the new OS.

96. 1998

    Apple Expo Paris 1998 (excerpts)

    Only excerpts survive of Jobs’s first Apple Expo Paris keynote after his return, where he brought the iMac to Europe. Useful mainly as a record that Jobs keynoted the Paris show in 1998.

97. 1998

    CAUSE 98 general session Q&A with educators

    Jobs takes questions from teachers and university IT professionals at the CAUSE (now EDUCAUSE) annual conference in Seattle, months after the iMac launch.

98. 1999

    CNBC interview after Macworld 1999

    A six-minute CNBC interview the day of the Macworld keynote in which Jobs discusses the coloured iMacs, the new G3 and Apple’s recovery.

99. 1999

    Macworld Expo San Francisco 1999 (five-colour iMacs, Blue & White G3)

    Jobs introduced the Blue and White Power Mac G3 tower with its flip-open door, Mac OS X Server with a NetBoot demo of 50 iMacs, QuickTime streaming, and — to a Rolling Stones soundtrack — the iMac in five ‘flavours’: blueberry, strawberry, tangerine, grape and lime.

100. 1999

     Macworld Expo Tokyo 1999 keynote

     A re-run of the San Francisco keynote for Japan: Blue & White Power Mac G3, five-colour iMacs, Studio Displays and Mac OS X Server. The recording ends abruptly when the 50-iMac NetBoot movie demo fails on stage.

101. 1999

     WWDC 1999 keynote (Mac OS X and Mac OS 9 preview)

     Jobs announced the open-source Darwin core, previewed Mac OS 9 and Mac OS X, renamed Yellow Box to Cocoa, made OpenGL the 3D API and showed the new bronze-keyboard PowerBook G3, joined by Phil Schiller and Avie Tevanian.

102. 1999

     Japanese television interview, Tokyo (1999)

     Wikipedia’s media timeline lists a 1999 interview with Jobs on Japanese television in Tokyo, separate from the NHK interview of February 2001. It most likely coincides with his Macworld Tokyo keynote of February 21, 1999, but no copy was located.

103. 1999

     Speech to Apple employees on campus (1999)

     Wikipedia’s media timeline lists a 1999 video of Jobs speaking to employees at the Apple campus in Cupertino, during the year the iBook and Power Mac G4 completed his product grid. No hosted copy was located in this pass.

104. 1999

     CNN interview after the iBook introduction

     CNN interviews Jobs on the day he unveiled the iBook at Macworld New York. Companion CNN post-keynote interviews exist for the Power Mac G4 Cube (19 Jul 2000) and the new Power Macs (18 Jul 2001).

105. 1999

     Macworld Expo New York 1999 (iBook and AirPort)

     The keynote opened with Noah Wyle walking out as Jobs (reprising his ‘Pirates of Silicon Valley’ role) before the real Jobs appeared. Jobs then unveiled the clamshell iBook — ‘iMac to go’ — and AirPort, the first mainstream consumer Wi-Fi, demonstrated by passing the iBook through a hula hoop with Phil Schiller.

106. 1999

     Seybold San Francisco 1999 (Power Mac G4 introduction)

     Jobs introduced the PowerPC G4 ‘Velocity Engine’ processor and the graphite Power Mac G4 — billed as the first personal ‘supercomputer’, with the famous claim that its gigaflop performance made it export-restricted — along with the 22-inch Apple Cinema Display and Mac OS 9.

107. 1999

     iMac DV, iMovie and Mac OS 9 event

     Back at Flint Center with an audience full of employees, Jobs shipped Mac OS 9 with Sherlock 2, then revealed the slot-loading second-generation iMac, the iMac DV with FireWire, and iMovie — pitching desktop video editing as the next big thing. It was Apple’s last Flint Center event until 2014.

108. 2000

     Macworld Expo San Francisco 2000 (Aqua unveiled; Jobs drops ‘interim’)

     In a marathon keynote Jobs unveiled the Aqua interface and Quartz graphics of Mac OS X for the first time — including the Dock and the line that the buttons looked so good ‘you’ll want to lick them’ — launched the iTools internet services, and closed with a ‘one more thing’: after two and a half years as interim CEO he was dropping the ‘i’ and staying on as CEO, to a standing ovation.

109. 2000

     Macworld Expo Tokyo 2000 keynote

     Jobs brought AirPort (AirMac in Japan), iMovie and the Mac OS X preview to Japan and introduced a graphite iBook Special Edition and a faster PowerBook.

110. 2000

     WWDC 2000 keynote

     Jobs released Mac OS X Developer Preview 4 with a redesigned Dock, told developers the public release would slip to a summer public beta and a January 2001 final, and cut WebObjects to a flat $699.

111. 2000

     CNN interview after the Power Mac G4 Cube introduction

     A short CNN interview recorded the day Jobs unveiled the Power Mac G4 Cube and dual-processor G4s at Macworld New York 2000. Companion to the CNN interviews of 1999 (iBook) and 2001 (Power Mac G4) on the same site.

112. 2000

     Macworld Expo New York 2000 (Power Mac G4 Cube)

     Jobs introduced dual-processor Power Mac G4s, new iMac colours (indigo, ruby, sage, graphite, snow), the optical Apple Pro Mouse and, as ‘one more thing’, the 8-inch Power Mac G4 Cube suspended in clear acrylic — a design icon that flopped commercially and was suspended a year later.

113. 2000

     Apple Expo Paris 2000 keynote (Mac OS X Public Beta)

     Jobs reviewed the summer’s products (G4 towers, new iMacs, the Cube) for a European audience, introduced a key-lime iBook Special Edition, and announced the Mac OS X Public Beta — on sale that day for $29.95 — the first time the public could run the new OS.

114. 2001

     Macworld Expo San Francisco 2001 (iTunes, iDVD, Titanium PowerBook G4, ‘digital hub’)

     Jobs laid out the ‘digital hub’ strategy that defined Apple’s decade: the Mac as the centre of cameras, camcorders and music players. He launched iTunes 1.0 and iDVD, gave Mac OS X 10.0 a March 24 date, and finished with ‘one more thing’ — the one-inch-thick Titanium PowerBook G4.

115. 2001

     Macworld Expo Tokyo 2001 keynote (Flower Power / Blue Dalmatian iMacs)

     Jobs repeated the Mac OS X, iTunes and Titanium PowerBook story for Japan, then introduced the patterned ‘Flower Power’ and ‘Blue Dalmatian’ iMacs and CD-RW iMacs. A same-day NHK television interview (-Z9cFdhHKB4) also survives.

116. 2001

     NHK interview after Macworld Tokyo

     Interviewed by NHK the day before the Macworld Tokyo 2001 keynote, Jobs describes the phases of personal computing, why passion matters in starting companies, and the importance of focus. An uncut version is on Archive.org per Wikipedia.

117. 2001

     White iBook (Dual USB) introduction

     Jobs introduced the redesigned white polycarbonate iBook — smaller, lighter and cheaper than the clamshell — to press in Apple’s Town Hall auditorium, a small-venue format Apple would reuse for the iPod that autumn.

118. 2001

     Apple retail store introduction (press preview and video tour)

     Four days before the first two stores opened, Jobs walked the press through the Tysons Corner store, and Apple published a QuickTime ‘walking tour’ in which he explains the layout — products up front, the Genius Bar at the back, a software section and a kids’ area.

119. 2001

     WWDC 2001 keynote (excerpts)

     Two months after Mac OS X 10.0 shipped, Jobs told developers what was coming in 10.1 and launched Mac OS X Server 10.0 and WebObjects 5. Only a few minutes of audience-shot footage of the opening and closing keynotes are known to survive.

120. 2001

     CNN interview after the Macworld New York 2001 keynote

     A five-minute CNN interview recorded after the Macworld New York 2001 keynote at which Jobs introduced the Quicksilver Power Mac G4s and previewed Mac OS X 10.1. The last of three post-Macworld CNN interviews (1999, 2000, 2001) preserved by allaboutstevejobs.com.

121. 2001

     Macworld Expo New York 2001 keynote (Mac OS X 10.1)

     Jobs previewed Mac OS X 10.1 ‘Puma’ (faster, with DVD playback and CD burning), introduced Quicksilver Power Mac G4s and new iMacs, and had Jon Rubinstein debunk the ‘megahertz myth’. The record 64,000-attendee show was Apple’s last Macworld NY keynote with Jobs.

122. 2001

     Seybold San Francisco 2001 keynote (Mac OS X 10.1 ships)

     Two weeks after 9/11, Jobs launched Mac OS X 10.1 to the publishing industry, demonstrating its speed, DVD playback and DVD-R burning, and showing Adobe and Quark software on the new OS.

123. 2001

     iPod introduction (‘1,000 songs in your pocket’)

     Six weeks after 9/11, before a small audience of journalists and employees, Jobs walked through the digital-hub logic, dismissed existing MP3 players, and pulled from his jeans pocket a 5 GB, FireWire-synced player with a scroll wheel: ‘a thousand songs in your pocket’, $399, shipping November 10.

124. 2002

     Macworld Expo San Francisco 2002 (iMac G4 and iPhoto)

     Jobs introduced iPhoto, a 14-inch iBook and the flat-panel ‘sunflower’ iMac G4 — a 15-inch LCD floating on a chrome arm above a half-dome base. Time magazine had leaked the design on its cover the night before; the keynote was streamed live in QuickTime.

125. 2002

     Macworld Expo Tokyo 2002 (excerpts)

     Jobs’s last Macworld Tokyo keynote: a Japan-market run-through of the iMac G4, the iApps and Mac OS X, with a 23-inch Cinema HD Display and a 10 GB iPod. Only about eight minutes of excerpts are known to survive.

126. 2002

     WWDC 2002 keynote: the Mac OS 9 funeral

     To mark the end of Mac OS 9 development, Jobs had a coffin wheeled on stage, laid a Mac OS 9 box in it and read a mock eulogy (‘Mac OS 9 was a friend to us all...’) to Bach’s Toccata — the moment that signalled Mac OS X was now the only Mac OS. The keynote also previewed 10.2 Jaguar, QuickTime 6 and Rendezvous.

127. 2002

     Xserve introduction

     A week after WWDC, Jobs introduced Xserve, Apple’s first 1U rack-mount server running Mac OS X Server, aimed at education, science and creative shops.

128. 2002

     Internal video on design with Jony Ive and Susan Kare

     A two-minute internal Apple piece in which Jobs, Jony Ive and original Mac icon designer Susan Kare talk about what design means at Apple.

129. 2002

     Interview about Pixar (c. 2002-03, DVD bonus / documentary excerpts)

     Excerpts of Jobs discussing Pixar’s origins and philosophy, probably from a DVD bonus feature or documentary (YouTube mis-dates it 2007). A related 2002 Apple design video features Jobs, Jony Ive and Susan Kare (‘it’s how it works, not how it looks’).

130. 2002

     Macworld Expo New York 2002 (Jaguar, .Mac, iPod for Windows, 17-inch iMac)

     Jobs demoed Mac OS X 10.2 Jaguar (iChat, Rendezvous, Mail junk filtering, Quartz Extreme), replaced the free iTools with the $99 .Mac, announced that from January 2003 new Macs would boot only Mac OS X, introduced iCal, iSync and iTunes 3, launched 10 and 20 GB iPods and the first Windows-compatible iPods, and a 17-inch iMac G4.

131. 2002

     Apple Expo Paris 2002 keynote

     Jobs reviewed the year’s software (Jaguar, iCal, iSync, iPhoto, iTunes 3), the iMac G4 and the iPod line for a European audience. Seybold San Francisco was held the same day, where Apple was represented without Jobs.

132. 2003

     Macworld Expo San Francisco 2003 (Safari, Keynote, 12- and 17-inch PowerBooks)

     Apple’s ‘year of the notebook’: Jobs introduced Safari (Apple’s own browser, built on KHTML), the Keynote presentation app he said was ‘built for me’, the iLife bundle, AirPort Extreme, Final Cut Express, and the 17-inch and 12-inch aluminium PowerBook G4s.

133. 2003

     60 Minutes profile of Pixar (Jobs interview)

     Jobs’ only known 60 Minutes interview: he discusses buying Lucas’s computer group in 1986, the Beatles as a model of teamwork (‘business works best as a team effort’), guarding against arrogance, and how Pixar would not exist had he not been fired from Apple. CBS re-ran it after his death in October 2011.

134. 2003

     iTunes Music Store introduction

     Jobs argued that piracy was a behaviour problem that could be beaten with a better product — ‘consumers don’t want to be treated like criminals’ — and launched the iTunes Music Store: 200,000 songs from all five majors at 99 cents each, no subscription, 30-second previews, with iTunes 4 and the third-generation iPod with its touch-sensitive buttons and dock connector.

135. 2003

     D1: All Things Digital interview with Walt Mossberg

     Jobs’s first appearance at Walt Mossberg and Kara Swisher’s D conference, a month after the iTunes Music Store launched.

136. 2003

     WWDC 2003 keynote (Power Mac G5, Panther, iSight, iChat AV)

     At the first WWDC in San Francisco, Jobs unveiled the aluminium Power Mac G5 with IBM’s 64-bit PowerPC 970 — ‘the world’s fastest personal computer’, with a wind-tunnel-tested enclosure — previewed Mac OS X 10.3 Panther (Exposé, Fast User Switching), launched Safari 1.0 and Xcode, and gave every attendee an iSight camera for the new iChat AV.

137. 2003

     Apple Expo Paris 2003 keynote (new PowerBook G4 line; highlights)

     Jobs did keynote Apple Expo 2003: he recapped the Power Mac G5 and Panther, then introduced updated 12- and 17-inch PowerBooks, the first aluminium 15-inch PowerBook G4 (replacing the Titanium), and Apple’s first Bluetooth wireless keyboard and mouse.

138. 2003

     French TV interview on ‘Merci pour l’info’ (Emmanuel Chain)

     Jobs appears on Emmanuel Chain’s ‘Merci pour l’info’ the evening of his Apple Expo 2003 keynote, discussing the iPod, iTunes and Apple’s European plans.

139. 2003

     iTunes for Windows event (‘Hell froze over’)

     Under a slide reading ‘Hell froze over’, Jobs released iTunes and the iTunes Music Store for Windows, calling it ‘the best Windows app ever written’, reported 13 million songs sold, added audiobooks, and announced an AOL partnership and a Pepsi 100-million-song giveaway; Bono, Mick Jagger, Sarah McLachlan and Dr. Dre appeared in video and on stage.

140. 2004

     Macworld San Francisco 2004 keynote

     Jobs opens the Macintosh’s 20th-anniversary year by replaying the 1984 ad, introduces iLife ‘04 with the new GarageBand (demoed with John Mayer), the Xserve G5, and the $249 4GB iPod mini in five colors. The two-hour keynote also claimed 30 million iTunes Music Store songs sold and ~70% of the legal download market.

141. 2004

     Pixar Q4 2003 earnings call – Jobs on ending the Disney talks

     On the call Jobs says he feels ‘sick about’ Disney’s direct-to-video sequels, calls them ‘pretty embarrassing’, disputes Disney’s claim to own Pixar’s films, says Pixar has said no to Toy Story 3, and declares ‘no amount of marketing will turn a dud into a hit.’

142. 2004

     D2: All Things Digital interview

     Jobs’ second appearance at the D conference, a year into the iTunes Music Store. He reveals Apple had developed a PDA but chose not to ship it, says Apple is ‘not happy with iPods costing $300 and $400’ and wants to drive prices down, and says he is as proud of the products Apple has not made as of those it has.

143. 2004

     iTunes Music Store Europe launch

     Jobs travels to London to open the iTunes Music Store in the UK, France and Germany, Apple’s first stores outside the US, a little over a year after the US launch. The hour-long presentation walks through the store’s catalog, pricing (79p / 0.99 EUR) and iPod momentum in Europe.

144. 2004

     WWDC 2004 keynote

     Jobs previews Mac OS X 10.4 Tiger (Spotlight, Dashboard, Safari RSS, Automator) a year ahead of release and unveils new aluminum Cinema Displays, including the 30-inch model. About 3,500 developers attended; the conference’s ‘Redmond, start your photocopiers’ banners became part of Apple lore.

145. 2004

     Motorola iTunes partnership video

     A short taped message in which Jobs announces that Motorola’s upcoming phones will play songs from iTunes, the partnership that produced the Motorola ROKR in 2005. Recorded days before his cancer surgery, it is one of the few Jobs recordings from the second half of 2004 and an early signpost on the road to the iPhone.

146. 2004

     iPod photo and U2 iPod special event

     Jobs’ first public appearance after his summer cancer surgery: he introduces the iPod photo with color screen, the black-and-red U2 Special Edition iPod, and ‘The Complete U2’ digital box set on iTunes. Bono and The Edge join him on stage and perform at the end.

147. 2005

     CNBC interview after Macworld 2005

     A 13-minute CNBC conversation recorded after the Macworld 2005 keynote, with Jobs explaining the thinking behind the $499 Mac mini as a ‘switcher’ machine and the flash-based iPod shuffle. One of the longer TV interviews he gave in this period.

148. 2005

     Macworld San Francisco 2005 keynote

     Jobs reports 4.5 million iPods sold in the holiday quarter, introduces iLife ‘05 and the new iWork suite (Pages and Keynote 2), then the $499 Mac mini and the $99 screenless iPod shuffle (‘Life is random’). John Mayer returns to play at the end.

149. 2005

     D3: All Things Digital interview

     Jobs demos the upcoming podcast directory in iTunes (shipping ‘in the next 60 days’), shows Tiger, defends Apple’s lawsuits against rumor sites that published trade secrets (saying he would take it to the Supreme Court), and deflects questions about music phones and a video iPod (‘there’s no such thing as headphones for video’).

150. 2005

     CNBC interview on the Intel switch

     A five-minute CNBC segment recorded the day Apple announced the move to Intel, with Jobs explaining why Intel’s roadmap beat PowerPC for performance per watt. Captures the immediate framing of the decision for a business audience.

151. 2005

     WWDC 2005 keynote: the Intel transition

     After confirming Tiger’s success, Jobs announces that the Mac will move to Intel processors, revealing that Mac OS X had been ‘leading a secret double life’ compiled for x86 for five years and that his demo machine was a Pentium 4.

152. 2005

     Stanford commencement address

     Jobs’ most-watched speech: three stories about connecting the dots (adoption, dropping out of Reed, calligraphy), love and loss (being fired from Apple, NeXT, Pixar, Laurene), and death (his cancer diagnosis a year earlier). It closes with the Whole Earth Catalog’s farewell, ‘Stay Hungry.

153. 2005

     iTunes Music Store Japan launch (excerpts)

     Jobs flies to Tokyo to open the iTunes Music Store in Japan, its first Asian market, with a million songs sold in the first four days. Only seven minutes of excerpts of his presentation are known to survive online.

154. 2005

     iPod nano and Motorola ROKR special event

     Jobs unveils iTunes 5, the Motorola ROKR E1 (the first phone with iTunes, which he privately disliked), and then pulls the iPod nano from the coin pocket of his jeans, replacing the best-selling iPod mini overnight.

155. 2005

     ‘One more thing...’ special event: iPod with video

     Jobs introduces the slimmer iMac G5 with built-in iSight camera, Photo Booth and the Front Row remote interface, then iTunes 6 selling TV shows ($1.99 episodes of Lost and Desperate Housewives) and the first video-capable iPod.

156. 2006

     Macworld San Francisco 2006 keynote: first Intel Macs

     Seven months after announcing the Intel switch, Jobs ships the first Intel Macs: an iMac with Intel Core Duo available that day and the MacBook Pro replacing the PowerBook.

157. 2006

     Disney-Pixar acquisition conference call

     Hosted by Disney IR at 5:15 pm ET, the call has Iger and Jobs explaining the $7.4 billion all-stock deal and Jobs’ move onto Disney’s board.

158. 2006

     Jobs and Bob Iger on CNBC announcing the Disney-Pixar deal

     Shortly after 5:10 pm ET on the day of the announcement, Jobs and Disney CEO Bob Iger appeared together live on CNBC for a brief interview touching on the Pixar deal, the ‘Disney-Pixar’ brand and the Disney-iTunes content relationship, both promising ‘exciting things in the future’.

159. 2006

     ‘Fun new products’ event: iPod Hi-Fi and Intel Mac mini

     A low-key half-hour event in Apple’s Town Hall: the Mac mini moves to Intel Core processors with Front Row, and Jobs introduces the $349 iPod Hi-Fi boombox, which he claimed had replaced his own home stereo. Remembered mostly as an anticlimax after the ‘fun new products’ invitation.

160. 2006

     Cupertino City Council: announcing Apple’s new campus land

     A seven-minute civic appearance in which Jobs tells Cupertino’s council that Apple has outgrown Infinite Loop and has bought the nearby HP land for a second campus. The site became Apple Park; Jobs returned to the same chamber in June 2011 for his last public appearance.

161. 2006

     NBC Nightly News interview with Brian Williams

     Brian Williams sits down with Jobs inside the glass-cube Fifth Avenue store the night before its 24-hour opening. The broadcast segment ran under a minute; Williams teased a longer conversation the following week.

162. 2006

     CNBC ‘Street Signs’ interview at the Fifth Avenue store opening

     With the glass cube behind him, Jobs talks to CNBC about the always-open Fifth Avenue store, Apple’s retail growth, the Intel transition (including why Apple chose Intel over AMD) and the iPod business. One of his more wide-ranging TV interviews of 2006.

163. 2006

     WWDC 2006 keynote: Mac Pro and Leopard preview

     Jobs, with Phil Schiller and Bertrand Serlet, introduces the Intel Xeon Mac Pro and Xserve, finishing the Intel transition in 210 days, then previews ten Leopard features including Time Machine, Spaces and Boot Camp while mocking Windows Vista as a copy of Tiger (‘Redmond, we have a problem’).

164. 2006

     CNBC interview after ‘It’s Showtime’

     A short CNBC follow-up in which Jobs explains why Apple pre-announced iTV and how selling movies on iTunes fits the Disney relationship. Useful as his earliest on-camera framing of Apple’s living-room strategy.

165. 2006

     ‘It’s Showtime’ special event: movies on iTunes and the iTV preview

     Jobs refreshes the whole iPod line (aluminum nano in colors, clip-on shuffle, brighter 5.5G iPod), introduces iTunes 7 with Cover Flow, and starts selling feature films on iTunes, with Disney CEO Bob Iger joining to announce Disney’s 75 titles.

166. 2007

     ABC News Nightline interview on the iPhone

     A six-minute ABC News segment in which Jobs demonstrates the iPhone for a network audience hours after unveiling it, explaining multi-touch and why Apple left out a physical keyboard. ABC later re-posted the footage as ‘Steve Jobs talks iPhone launch in 2007’.

167. 2007

     CNBC interview after the iPhone introduction

     Fresh off the keynote, Jobs tells CNBC ‘I think the iPhone may really change the whole phone industry’ and walks through the one-device pitch (calls, contacts, iPod, web, email, Google Maps) and why it is easier to use than existing smartphones. CNBC re-released the clip in 2018.

168. 2007

     Macworld San Francisco 2007 keynote: iPhone introduction

     The most famous product launch of Jobs’ career.

169. 2007

     D5: All Things Digital solo interview with Walt Mossberg

     Apple is ‘two businesses and a hobby’ (Apple TV); the iPhone ships ‘late June’ and is ‘three things’; Jobs demos YouTube on Apple TV, calls iTunes for Windows ‘a glass of ice water to somebody in hell’, and promises a third-party app solution ‘later this year’.

170. 2007

     D5: Steve Jobs and Bill Gates joint interview

     Evening session in which the two rivals trace their shared history: Jobs says ‘Bill built the first software company in the industry’, Gates says ‘I’d give a lot to have Steve’s taste’, they spar over the Mac vs. PC ads (‘His mother loves him’), debate post-PC devices, and Jobs ends by quoting the Beatles (‘you and I have memories longer than the road that stretches out ahead’) and calling them ‘two of the luckiest guys on the planet’.

171. 2007

     WWDC 2007 keynote

     Before a record 5,000-plus developers, Jobs demos ten Leopard features (new Finder with Cover Flow and Stacks, Time Machine, Spaces, Boot Camp), brings out EA’s John Riccitiello and id’s John Carmack for Mac games, announces Safari 3 for Windows, and – to audible disappointment – tells developers to write iPhone apps as Safari web apps, the ‘sweet solution’ Scott Forstall demos.

172. 2007

     Interview about Pixar at Emeryville (2007)

     Jobs discusses Ed Catmull, his emotional and financial commitment to the first computer-animated feature, why follow-up products fail (Apple II vs. Apple III), why getting through the second film was essential to Pixar’s survival, and why Pixar keeps everyone under one roof for spontaneous collaboration.

173. 2007

     Mac special event: aluminum iMac, iLife ‘08, iWork ‘08

     Jobs’ only Mac-focused event of 2007: the thin aluminum iMac with glass front, a refreshed Mac mini, iLife ‘08 (iPhoto Events, new iMovie, .Mac Web Gallery) and iWork ‘08 with the new Numbers spreadsheet. He noted that the Mac business was growing faster than the PC market with the iPhone ‘halo’.

174. 2007

     Press Q&A with Jobs, Tim Cook and Phil Schiller

     Rare footage of Jobs in an ad-hoc press forum, flanked by Cook and Schiller: he says a multi-touch iMac is ‘not sure it makes sense’ for a computer, promises Apple TV news ‘soon’, defends desktops, and quips about the Intel relationship while Schiller explains why Macs carry no ‘Intel Inside’ sticker (‘We can’t ship junk’).

175. 2007

     ‘The Beat Goes On’ special event: iPod touch

     Jobs reworks the whole iPod line: the iPod classic, a squat video-playing nano, and the iPod touch – an iPhone without the phone, with Wi-Fi, Safari and the new iTunes Wi-Fi Music Store (with a Starbucks tie-in).

176. 2007

     London iPhone launch press conference (excerpts)

     Jobs appears in London to announce that the iPhone would go on sale in the UK on November 9, 2007 exclusively on O2, Apple’s first international carrier deal, and takes questions from the British press. Only a five-minute set of excerpts is known online.

177. 2007

     Internal Apple employee meeting (‘Make Something Wonderful’)

     Asked how Apple can keep its culture as it grows, Jobs says ‘people wanted $24 billion worth of the stuff that you guys thought up out of thin air and made...

178. 2007

     California Hall of Fame induction speech

     A rare non-Apple public appearance: Jobs accepts induction into the California Hall of Fame’s second class and gives a short speech introducing the next inductee, winemaker Robert Mondavi. His segment begins about 2:45 into the clip.

179. 2008

     Macworld 2008 keynote (MacBook Air)

     Jobs’ last Macworld keynote: Time Capsule, iPhone 1.1.3 software, iTunes movie rentals (with Fox’s Jim Gianopulos), Apple TV ‘Take 2’, and the MacBook Air, which he famously slid out of a manila interoffice envelope. Intel CEO Paul Otellini joined on stage; Randy Newman closed the show.

180. 2008

     iPhone Software Roadmap (iPhone SDK) event

     Jobs, Phil Schiller and Scott Forstall unveil the iPhone SDK, enterprise support (Exchange ActiveSync), the iPhone Developer Program and the App Store concept (70/30 split), plus John Doerr’s $100M iFund. The event set up the App Store launch four months later.

181. 2008

     WWDC 2008 keynote (iPhone 3G, App Store, MobileMe)

     Jobs introduces the iPhone 3G at $199, iPhone OS 2.0 with the App Store, MobileMe (replacing .Mac) and previews Mac OS X Snow Leopard. His noticeably thin appearance at this keynote triggered months of health speculation.

182. 2008

     iPhone 3G post-keynote interviews (CNBC and unedited feed)

     After introducing the $199 iPhone 3G, the App Store and MobileMe, a noticeably thin Jobs gives a CNBC interview and an unedited satellite interview – the appearance that triggered widespread speculation about his health.

183. 2008

     CNBC one-on-one after the ‘Let’s Rock’ event

     A short sit-down interview with CNBC’s Jim Goldman after the iPod event, in which Jobs discusses the new iPods and iTunes 8 and, pressed on his thin appearance, says ‘I’m doing fine, really’ and blames rumors on ‘hedge funds with a big short position in Apple.’

184. 2008

     ‘Let’s Rock’ iPod event

     Jobs opens with a slide reading ‘The reports of my death are greatly exaggerated’ (after Bloomberg accidentally published his obituary), then introduces iTunes 8 with Genius playlists, the 4th-generation iPod nano and 2nd-generation iPod touch. Jack Johnson performed at the end.

185. 2008

     ‘The spotlight turns to notebooks’ (unibody MacBook/MacBook Pro)

     Jobs, Tim Cook and Jony Ive introduce the aluminum unibody MacBook and MacBook Pro (with NVIDIA graphics and glass trackpads), a refreshed MacBook Air and the 24-inch LED Cinema Display. Ive’s on-stage explanation of carving a single block of aluminum is a defining piece of Apple design lore.

186. 2008

     Apple Q4 FY2008 earnings call – surprise appearance

     Jobs joins the call unannounced at 5:17 pm ET, speaks for about ten minutes on non-GAAP iPhone results (‘If this isn’t stunning I don’t know what is’), says Apple has become the world’s third-largest phone maker by revenue, and in Q&A compares Apple to Babe Ruth and says cash is ‘not burning a hole in our pocket’.

187. 2009

     ‘It’s only rock and roll’ — Jobs returns to the stage

     Jobs’ first public appearance after his liver transplant: he walks out to a standing ovation, thanks his organ donor (‘I wouldn’t be here without such generosity’) and urges people to become donors.

188. 2010

     Walt Mossberg questions Jobs in the post-iPad-event scrum

     About five minutes of camcorder footage shot by Kara Swisher of Jobs in the crush of reporters at the foot of the stage after the iPad unveiling, with Walt Mossberg quizzing him on e-book pricing, battery life and whether a review could be written on an iPad.

189. 2010

     iPad introduction

     Jobs unveils the iPad as a ‘third category’ device between a phone and a laptop, demoing it from a leather armchair on stage (Safari, Mail, Photos, the New York Times).

190. 2010

     Organ-donation remarks at Lucile Packard Children’s Hospital

     A year after his liver transplant, Jobs speaks publicly for the first time about his own experience as a transplant recipient and urges Californians to register as organ donors, following remarks by Governor Schwarzenegger.

191. 2010

     iPhone OS 4 preview event

     Jobs and Scott Forstall preview iPhone OS 4’s ‘tentpoles’ — multitasking, folders, unified inbox, iBooks for iPhone, enterprise features, Game Center and the iAd mobile advertising platform. In Q&A Jobs is asked about Adobe Flash and background apps.

192. 2010

     D8 interview with Walt Mossberg and Kara Swisher

     Jobs’ last long-form public interview (~96 minutes): Flash ‘has had its day,’ the Gizmodo prototype saga (‘somebody should make a movie’), Foxconn suicides, Google (‘they decided to compete with us’), AT&T, why the tablet came before the phone, PCs as ‘trucks’ in a post-PC world, App Store rejections, Flurry and privacy, and audience Q&A.

193. 2010

     WWDC 2010 keynote (iPhone 4, FaceTime, Wi-Fi failure)

     Jobs introduces the iPhone 4 (‘stop me if you’ve already seen this’ — a nod to the Gizmodo leak), the Retina display, the stainless-steel antenna band and FaceTime, and renames iPhone OS to iOS.

194. 2010

     Antennagate press Q&A with Jobs, Tim Cook and Bob Mansfield (surfaced 2026)

     The ~47-minute reporter Q&A that followed the July 16, 2010 press conference, never included in Apple’s official video and first posted online 16 years later.

195. 2010

     iPhone 4 antenna (‘Antennagate’) press conference

     Jobs’ ~30-minute prepared response to the iPhone 4 reception controversy: opens with the ‘Antennagate’ slide and a ‘You can’t hold it this way’ YouTube parody, shows videos of competing phones losing bars, cites AppleCare complaint rates (0.55%) and returns (1.7%), says ‘we’re not perfect... phones aren’t perfect,’ and offers every iPhone 4 buyer a free case plus full refunds.

196. 2010

     September 2010 music event (iPod touch 4G, Apple TV, Ping)

     Jobs previews iOS 4.1 (Game Center, HDR) and iOS 4.2 (AirPlay, iPad multitasking), introduces the new iPod shuffle, the touchscreen iPod nano, the iPod touch with Retina display and FaceTime, iTunes 10 with the Ping social network, and the $99 second-generation Apple TV.

197. 2010

     Q4 FY2010 earnings call — Jobs on Android, RIM and 7-inch tablets

     Jobs joins Apple’s first $20 billion quarter call to attack Android as ‘very, very fragmented’ (‘open vs. closed is just a smokescreen’), declare Apple has passed RIM, and dismiss 7-inch tablets: their size ‘is meaningless, unless your tablet also includes sandpaper’ — ‘the current crop of seven-inch tablets are going to be DOA.’

198. 2010

     ‘Back to the Mac’ (Lion preview, Mac App Store, new MacBook Air)

     Jobs brings iPad ideas ‘back to the Mac’: iLife ‘11, FaceTime for Mac, a preview of Mac OS X Lion (Launchpad, Mission Control, full-screen apps) and the Mac App Store, and ‘one more thing’ — the redesigned 11- and 13-inch MacBook Air (‘what would happen if a MacBook and an iPad hooked up?’).

199. 2011

     iPad 2 introduction

     Six weeks into his medical leave, Jobs surprises the audience by walking out to a standing ovation: ‘We’ve been working on this product for a while and I just didn’t want to miss today.’

200. 2011

     Videotaped deposition in the iPod/iTunes antitrust case (played in court Dec 2014)

     Recorded about six months before his death (gaunt, in a black turtleneck), the deposition was shown to the jury in Oakland on 5 Dec 2014; Jobs says ‘We were very scared’ hackers would break FairPlay, calls RealNetworks’ tactics those of ‘a hacker’, asks ‘Do they still exist?’, and answers ‘I don’t recall’ 74 times.

201. 2011

     WWDC 2011 keynote (iCloud, iOS 5, Lion) — Jobs’ last keynote

     Jobs’ final keynote, four months before his death.

202. 2011

     Presentation of Apple Campus 2 to the Cupertino City Council — last public appearance

     The day after WWDC, a gaunt Jobs appears unannounced before the Cupertino City Council to pitch a new headquarters on the former HP land: a four-story ring holding 12,000 employees, ‘a little like a spaceship landed,’ with curved glass, 80% landscaping, apricot orchards, and ‘a shot at building the best office building in the world.’