Internal Apple employee meeting (‘Make Something Wonderful’)

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The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

1. 2007

   WWDC 2007 keynote

   Before a record 5,000-plus developers, Jobs demos ten Leopard features (new Finder with Cover Flow and Stacks, Time Machine, Spaces, Boot Camp), brings out EA’s John Riccitiello and id’s John Carmack for Mac games, announces Safari 3 for Windows, and – to audible disappointment – tells developers to write iPhone apps as Safari web apps, the ‘sweet solution’ Scott Forstall demos.

2. 2007

   Interview about Pixar at Emeryville (2007)

   Jobs discusses Ed Catmull, his emotional and financial commitment to the first computer-animated feature, why follow-up products fail (Apple II vs. Apple III), why getting through the second film was essential to Pixar’s survival, and why Pixar keeps everyone under one roof for spontaneous collaboration.

3. 2007

   Mac special event: aluminum iMac, iLife ‘08, iWork ‘08

   Jobs’ only Mac-focused event of 2007: the thin aluminum iMac with glass front, a refreshed Mac mini, iLife ‘08 (iPhoto Events, new iMovie, .Mac Web Gallery) and iWork ‘08 with the new Numbers spreadsheet. He noted that the Mac business was growing faster than the PC market with the iPhone ‘halo’.

4. 2007

   Press Q&A with Jobs, Tim Cook and Phil Schiller

   Rare footage of Jobs in an ad-hoc press forum, flanked by Cook and Schiller: he says a multi-touch iMac is ‘not sure it makes sense’ for a computer, promises Apple TV news ‘soon’, defends desktops, and quips about the Intel relationship while Schiller explains why Macs carry no ‘Intel Inside’ sticker (‘We can’t ship junk’).

5. 2007

   ‘The Beat Goes On’ special event: iPod touch

   Jobs reworks the whole iPod line: the iPod classic, a squat video-playing nano, and the iPod touch – an iPhone without the phone, with Wi-Fi, Safari and the new iTunes Wi-Fi Music Store (with a Starbucks tie-in).

6. 2007

   London iPhone launch press conference (excerpts)

   Jobs appears in London to announce that the iPhone would go on sale in the UK on November 9, 2007 exclusively on O2, Apple’s first international carrier deal, and takes questions from the British press. Only a five-minute set of excerpts is known online.

7. 2007

   Internal Apple employee meeting (‘Make Something Wonderful’)

   Asked how Apple can keep its culture as it grows, Jobs says ‘people wanted $24 billion worth of the stuff that you guys thought up out of thin air and made...

8. 2007

   California Hall of Fame induction speech

   A rare non-Apple public appearance: Jobs accepts induction into the California Hall of Fame’s second class and gives a short speech introducing the next inductee, winemaker Robert Mondavi. His segment begins about 2:45 into the clip.

9. 2008

   Macworld 2008 keynote (MacBook Air)

   Jobs’ last Macworld keynote: Time Capsule, iPhone 1.1.3 software, iTunes movie rentals (with Fox’s Jim Gianopulos), Apple TV ‘Take 2’, and the MacBook Air, which he famously slid out of a manila interoffice envelope. Intel CEO Paul Otellini joined on stage; Randy Newman closed the show.

10. 2008

    iPhone Software Roadmap (iPhone SDK) event

    Jobs, Phil Schiller and Scott Forstall unveil the iPhone SDK, enterprise support (Exchange ActiveSync), the iPhone Developer Program and the App Store concept (70/30 split), plus John Doerr’s $100M iFund. The event set up the App Store launch four months later.

11. 2008

    WWDC 2008 keynote (iPhone 3G, App Store, MobileMe)

    Jobs introduces the iPhone 3G at $199, iPhone OS 2.0 with the App Store, MobileMe (replacing .Mac) and previews Mac OS X Snow Leopard. His noticeably thin appearance at this keynote triggered months of health speculation.

12. 2008

    iPhone 3G post-keynote interviews (CNBC and unedited feed)

    After introducing the $199 iPhone 3G, the App Store and MobileMe, a noticeably thin Jobs gives a CNBC interview and an unedited satellite interview – the appearance that triggered widespread speculation about his health.

13. 2008

    CNBC one-on-one after the ‘Let’s Rock’ event

    A short sit-down interview with CNBC’s Jim Goldman after the iPod event, in which Jobs discusses the new iPods and iTunes 8 and, pressed on his thin appearance, says ‘I’m doing fine, really’ and blames rumors on ‘hedge funds with a big short position in Apple.’