CNBC interview on the Intel switch

Around this recording

The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

1. 2004

   WWDC 2004 keynote

   Jobs previews Mac OS X 10.4 Tiger (Spotlight, Dashboard, Safari RSS, Automator) a year ahead of release and unveils new aluminum Cinema Displays, including the 30-inch model. About 3,500 developers attended; the conference’s ‘Redmond, start your photocopiers’ banners became part of Apple lore.

2. 2004

   Motorola iTunes partnership video

   A short taped message in which Jobs announces that Motorola’s upcoming phones will play songs from iTunes, the partnership that produced the Motorola ROKR in 2005. Recorded days before his cancer surgery, it is one of the few Jobs recordings from the second half of 2004 and an early signpost on the road to the iPhone.

3. 2004

   iPod photo and U2 iPod special event

   Jobs’ first public appearance after his summer cancer surgery: he introduces the iPod photo with color screen, the black-and-red U2 Special Edition iPod, and ‘The Complete U2’ digital box set on iTunes. Bono and The Edge join him on stage and perform at the end.

4. 2005

   CNBC interview after Macworld 2005

   A 13-minute CNBC conversation recorded after the Macworld 2005 keynote, with Jobs explaining the thinking behind the $499 Mac mini as a ‘switcher’ machine and the flash-based iPod shuffle. One of the longer TV interviews he gave in this period.

5. 2005

   Macworld San Francisco 2005 keynote

   Jobs reports 4.5 million iPods sold in the holiday quarter, introduces iLife ‘05 and the new iWork suite (Pages and Keynote 2), then the $499 Mac mini and the $99 screenless iPod shuffle (‘Life is random’). John Mayer returns to play at the end.

6. 2005

   D3: All Things Digital interview

   Jobs demos the upcoming podcast directory in iTunes (shipping ‘in the next 60 days’), shows Tiger, defends Apple’s lawsuits against rumor sites that published trade secrets (saying he would take it to the Supreme Court), and deflects questions about music phones and a video iPod (‘there’s no such thing as headphones for video’).

7. 2005

   CNBC interview on the Intel switch

   A five-minute CNBC segment recorded the day Apple announced the move to Intel, with Jobs explaining why Intel’s roadmap beat PowerPC for performance per watt. Captures the immediate framing of the decision for a business audience.

8. 2005

   WWDC 2005 keynote: the Intel transition

   After confirming Tiger’s success, Jobs announces that the Mac will move to Intel processors, revealing that Mac OS X had been ‘leading a secret double life’ compiled for x86 for five years and that his demo machine was a Pentium 4.

9. 2005

   Stanford commencement address

   Jobs’ most-watched speech: three stories about connecting the dots (adoption, dropping out of Reed, calligraphy), love and loss (being fired from Apple, NeXT, Pixar, Laurene), and death (his cancer diagnosis a year earlier). It closes with the Whole Earth Catalog’s farewell, ‘Stay Hungry.

10. 2005

    iTunes Music Store Japan launch (excerpts)

    Jobs flies to Tokyo to open the iTunes Music Store in Japan, its first Asian market, with a million songs sold in the first four days. Only seven minutes of excerpts of his presentation are known to survive online.

11. 2005

    iPod nano and Motorola ROKR special event

    Jobs unveils iTunes 5, the Motorola ROKR E1 (the first phone with iTunes, which he privately disliked), and then pulls the iPod nano from the coin pocket of his jeans, replacing the best-selling iPod mini overnight.

12. 2005

    ‘One more thing...’ special event: iPod with video

    Jobs introduces the slimmer iMac G5 with built-in iSight camera, Photo Booth and the Front Row remote interface, then iTunes 6 selling TV shows ($1.99 episodes of Lost and Desperate Housewives) and the first video-capable iPod.

13. 2006

    Macworld San Francisco 2006 keynote: first Intel Macs

    Seven months after announcing the Intel switch, Jobs ships the first Intel Macs: an iMac with Intel Core Duo available that day and the MacBook Pro replacing the PowerBook.