‘Apple II Forever’ multimedia show: Jobs and Wozniak on the genesis of the Apple II

Around this recording

The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

1. 1983

   ‘Macintosh Software Dating Game’ with Bill Gates

   Jobs plays game-show host while Bill Gates (Microsoft), Mitch Kapor (Lotus) and Fred Gibbons (Software Publishing) compete as ‘contestants’ pledging Macintosh software.

2. 1984

   Newsweek On Air: the Macintosh (radio)

   Two days before the launch, the weekly Newsweek radio programme devotes a segment to Apple’s forthcoming Macintosh, featuring Apple chairman and co-founder Steve Jobs alongside technology correspondent Michael Rogers (Newsweek ran its Mac cover the same week).

3. 1984

   Macintosh introduction

   In a bow tie, Jobs opens with Dylan’s ‘The Times They Are a-Changin’’, recounts IBM’s blunders, screens the ‘1984’ ad, then pulls the Macintosh from a bag and lets it boot to ‘Chariots of Fire’ before the machine introduces itself in synthesised speech (‘Never trust a computer you can’t lift’).

4. 1984

   Macintosh launch video (Mac team film shown at the shareholders meeting)

   The ten-minute film Apple played during the launch keynote: engineers explain the 68000, the 512x342 bitmap display and QuickDraw, developers Bill Gates, Mitch Kapor and Fred Gibbons pledge software, and the factory promises a Mac every 27 seconds, with Jobs predicting the product is ‘several years ahead of its time’.

5. 1984

   Macintosh introduction at the Boston Computer Society

   Six days after Cupertino, Jobs repeats a more polished Mac unveiling for BCS members (600 were turned away), then joins Bill Atkinson, Andy Hertzfeld, Burrell Smith, Randy Wigginton and others for live MacPaint and MacWrite demos and a long Q&A; Wozniak wanders on stage to talk about the Apple II.

6. 1984

   French TV news interview (dubbed)

   A short French-television interview, dubbed into French, in which Jobs talks about starting companies and the potential of software development to drive economic growth, recorded during the Macintosh’s first months.

7. 1984

   ‘Apple II Forever’ multimedia show: Jobs and Wozniak on the genesis of the Apple II

   A multimedia slide show produced for the Apple IIc launch in which the two Steves reminisce about the genesis of the Apple II and how they came up with the name ‘Apple’, among other company trivia.

8. 1984

   ‘Macintosh: the first 100 days’ at the Apple II Forever event

   In bow tie and suspenders at the ‘Apple II Forever’ extravaganza that launched the Apple IIc, Jobs reports on the Macintosh’s first three months – 50,000 units in 74 days – and shows off third-party software written for it.

9. 1984

   Interview with Michael Moritz

   A 1984 filmed interview with journalist Michael Moritz in which Jobs reflects that making something truly outstanding takes more patience and perseverance than expected. The Steve Jobs Archive features it in its ‘Put Something Back’ exhibit.

10. 1984

    ‘1944’ internal sales film (Jobs as FDR)

    A nearly nine-minute World War II-themed in-house film that parodies the ‘1984’ commercial to rally Apple’s international sales team against IBM; Jobs appears as President Roosevelt around the 5:30 mark. A companion ‘Blue Busters’ Ghostbusters spoof from the same meeting features Wozniak and a Jobs cameo.

11. 1984

    ‘1984 Macintosh Year in Review’ sales-conference video

    A short in-house recap of the Macintosh’s first year, shown to Apple’s sales force at the 1984 sales conference and tagged by the archive as featuring Jobs and Wozniak. A minor companion to the launch-year material.

12. 1984

    ‘Blue Busters’ Ghostbusters spoof (Jobs cameo)

    A four-minute Ghostbusters parody made for Apple’s 1984 international sales meeting, in which Apple staff including Steve Wozniak hunt IBM ‘blue’ ghosts; Jobs makes a cameo. It is the companion piece to the better-known ‘1944’ film from the same meeting.

13. 1984

    ‘In Search of Excellence’ at Apple Computer (documentary segment)

    The Apple chapter of the ‘In Search of Excellence’ television documentary, uploaded by Andy Hertzfeld himself, with interviews of Jobs and Mac team members Chris Espinosa, Burrell Smith, Susan Kare, Hertzfeld, Rony Sebok, Bud Tribble and Joanna Hoffman, ending on the Macintosh factory run by Debi Coleman.