Interview about Pixar (c. 2002-03, DVD bonus / documentary excerpts)

Around this recording

The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

1. 2001

   iPod introduction (‘1,000 songs in your pocket’)

   Six weeks after 9/11, before a small audience of journalists and employees, Jobs walked through the digital-hub logic, dismissed existing MP3 players, and pulled from his jeans pocket a 5 GB, FireWire-synced player with a scroll wheel: ‘a thousand songs in your pocket’, $399, shipping November 10.

2. 2002

   Macworld Expo San Francisco 2002 (iMac G4 and iPhoto)

   Jobs introduced iPhoto, a 14-inch iBook and the flat-panel ‘sunflower’ iMac G4 — a 15-inch LCD floating on a chrome arm above a half-dome base. Time magazine had leaked the design on its cover the night before; the keynote was streamed live in QuickTime.

3. 2002

   Macworld Expo Tokyo 2002 (excerpts)

   Jobs’s last Macworld Tokyo keynote: a Japan-market run-through of the iMac G4, the iApps and Mac OS X, with a 23-inch Cinema HD Display and a 10 GB iPod. Only about eight minutes of excerpts are known to survive.

4. 2002

   WWDC 2002 keynote: the Mac OS 9 funeral

   To mark the end of Mac OS 9 development, Jobs had a coffin wheeled on stage, laid a Mac OS 9 box in it and read a mock eulogy (‘Mac OS 9 was a friend to us all...’) to Bach’s Toccata — the moment that signalled Mac OS X was now the only Mac OS. The keynote also previewed 10.2 Jaguar, QuickTime 6 and Rendezvous.

5. 2002

   Xserve introduction

   A week after WWDC, Jobs introduced Xserve, Apple’s first 1U rack-mount server running Mac OS X Server, aimed at education, science and creative shops.

6. 2002

   Internal video on design with Jony Ive and Susan Kare

   A two-minute internal Apple piece in which Jobs, Jony Ive and original Mac icon designer Susan Kare talk about what design means at Apple.

7. 2002

   Interview about Pixar (c. 2002-03, DVD bonus / documentary excerpts)

   Excerpts of Jobs discussing Pixar’s origins and philosophy, probably from a DVD bonus feature or documentary (YouTube mis-dates it 2007). A related 2002 Apple design video features Jobs, Jony Ive and Susan Kare (‘it’s how it works, not how it looks’).

8. 2002

   Macworld Expo New York 2002 (Jaguar, .Mac, iPod for Windows, 17-inch iMac)

   Jobs demoed Mac OS X 10.2 Jaguar (iChat, Rendezvous, Mail junk filtering, Quartz Extreme), replaced the free iTools with the $99 .Mac, announced that from January 2003 new Macs would boot only Mac OS X, introduced iCal, iSync and iTunes 3, launched 10 and 20 GB iPods and the first Windows-compatible iPods, and a 17-inch iMac G4.

9. 2002

   Apple Expo Paris 2002 keynote

   Jobs reviewed the year’s software (Jaguar, iCal, iSync, iPhoto, iTunes 3), the iMac G4 and the iPod line for a European audience. Seybold San Francisco was held the same day, where Apple was represented without Jobs.

10. 2003

    Macworld Expo San Francisco 2003 (Safari, Keynote, 12- and 17-inch PowerBooks)

    Apple’s ‘year of the notebook’: Jobs introduced Safari (Apple’s own browser, built on KHTML), the Keynote presentation app he said was ‘built for me’, the iLife bundle, AirPort Extreme, Final Cut Express, and the 17-inch and 12-inch aluminium PowerBook G4s.

11. 2003

    60 Minutes profile of Pixar (Jobs interview)

    Jobs’ only known 60 Minutes interview: he discusses buying Lucas’s computer group in 1986, the Beatles as a model of teamwork (‘business works best as a team effort’), guarding against arrogance, and how Pixar would not exist had he not been fired from Apple. CBS re-ran it after his death in October 2011.

12. 2003

    iTunes Music Store introduction

    Jobs argued that piracy was a behaviour problem that could be beaten with a better product — ‘consumers don’t want to be treated like criminals’ — and launched the iTunes Music Store: 200,000 songs from all five majors at 99 cents each, no subscription, 30-second previews, with iTunes 4 and the third-generation iPod with its touch-sensitive buttons and dock connector.

13. 2003

    D1: All Things Digital interview with Walt Mossberg

    Jobs’s first appearance at Walt Mossberg and Kara Swisher’s D conference, a month after the iTunes Music Store launched.