Video2010

iPad introduction

Jobs unveils the iPad as a ‘third category’ device between a phone and a laptop, demoing it from a leather armchair on stage (Safari, Mail, Photos, the New York Times).

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All 202 recordings of Steve Jobs →

2008
CNBC one-on-one after the ‘Let’s Rock’ event
A short sit-down interview with CNBC’s Jim Goldman after the iPod event, in which Jobs discusses the new iPods and iTunes 8 and, pressed on his thin appearance, says ‘I’m doing fine, really’ and blames rumors on ‘hedge funds with a big short position in Apple.’
2008
‘Let’s Rock’ iPod event
Jobs opens with a slide reading ‘The reports of my death are greatly exaggerated’ (after Bloomberg accidentally published his obituary), then introduces iTunes 8 with Genius playlists, the 4th-generation iPod nano and 2nd-generation iPod touch. Jack Johnson performed at the end.
2008
‘The spotlight turns to notebooks’ (unibody MacBook/MacBook Pro)
Jobs, Tim Cook and Jony Ive introduce the aluminum unibody MacBook and MacBook Pro (with NVIDIA graphics and glass trackpads), a refreshed MacBook Air and the 24-inch LED Cinema Display. Ive’s on-stage explanation of carving a single block of aluminum is a defining piece of Apple design lore.
2008
Apple Q4 FY2008 earnings call – surprise appearance
Jobs joins the call unannounced at 5:17 pm ET, speaks for about ten minutes on non-GAAP iPhone results (‘If this isn’t stunning I don’t know what is’), says Apple has become the world’s third-largest phone maker by revenue, and in Q&A compares Apple to Babe Ruth and says cash is ‘not burning a hole in our pocket’.
2009
‘It’s only rock and roll’ — Jobs returns to the stage
Jobs’ first public appearance after his liver transplant: he walks out to a standing ovation, thanks his organ donor (‘I wouldn’t be here without such generosity’) and urges people to become donors.
2010
Walt Mossberg questions Jobs in the post-iPad-event scrum
About five minutes of camcorder footage shot by Kara Swisher of Jobs in the crush of reporters at the foot of the stage after the iPad unveiling, with Walt Mossberg quizzing him on e-book pricing, battery life and whether a review could be written on an iPad.
2010
iPad introduction
Jobs unveils the iPad as a ‘third category’ device between a phone and a laptop, demoing it from a leather armchair on stage (Safari, Mail, Photos, the New York Times).
2010
Organ-donation remarks at Lucile Packard Children’s Hospital
A year after his liver transplant, Jobs speaks publicly for the first time about his own experience as a transplant recipient and urges Californians to register as organ donors, following remarks by Governor Schwarzenegger.
2010
iPhone OS 4 preview event
Jobs and Scott Forstall preview iPhone OS 4’s ‘tentpoles’ — multitasking, folders, unified inbox, iBooks for iPhone, enterprise features, Game Center and the iAd mobile advertising platform. In Q&A Jobs is asked about Adobe Flash and background apps.
2010
D8 interview with Walt Mossberg and Kara Swisher
Jobs’ last long-form public interview (~96 minutes): Flash ‘has had its day,’ the Gizmodo prototype saga (‘somebody should make a movie’), Foxconn suicides, Google (‘they decided to compete with us’), AT&T, why the tablet came before the phone, PCs as ‘trucks’ in a post-PC world, App Store rejections, Flurry and privacy, and audience Q&A.
2010
WWDC 2010 keynote (iPhone 4, FaceTime, Wi-Fi failure)
Jobs introduces the iPhone 4 (‘stop me if you’ve already seen this’ — a nod to the Gizmodo leak), the Retina display, the stainless-steel antenna band and FaceTime, and renames iPhone OS to iOS.
2010
Antennagate press Q&A with Jobs, Tim Cook and Bob Mansfield (surfaced 2026)
The ~47-minute reporter Q&A that followed the July 16, 2010 press conference, never included in Apple’s official video and first posted online 16 years later.
2010
iPhone 4 antenna (‘Antennagate’) press conference
Jobs’ ~30-minute prepared response to the iPhone 4 reception controversy: opens with the ‘Antennagate’ slide and a ‘You can’t hold it this way’ YouTube parody, shows videos of competing phones losing bars, cites AppleCare complaint rates (0.55%) and returns (1.7%), says ‘we’re not perfect... phones aren’t perfect,’ and offers every iPhone 4 buyer a free case plus full refunds.