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WWDC 2011 keynote (iCloud, iOS 5, Lion) — Jobs’ last keynote

Jobs’ final keynote, four months before his death.

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Around this recording

The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

  1. 2010

    iPhone 4 antenna (‘Antennagate’) press conference

    Jobs’ ~30-minute prepared response to the iPhone 4 reception controversy: opens with the ‘Antennagate’ slide and a ‘You can’t hold it this way’ YouTube parody, shows videos of competing phones losing bars, cites AppleCare complaint rates (0.55%) and returns (1.7%), says ‘we’re not perfect... phones aren’t perfect,’ and offers every iPhone 4 buyer a free case plus full refunds.

  2. 2010

    September 2010 music event (iPod touch 4G, Apple TV, Ping)

    Jobs previews iOS 4.1 (Game Center, HDR) and iOS 4.2 (AirPlay, iPad multitasking), introduces the new iPod shuffle, the touchscreen iPod nano, the iPod touch with Retina display and FaceTime, iTunes 10 with the Ping social network, and the $99 second-generation Apple TV.

  3. 2010

    Q4 FY2010 earnings call — Jobs on Android, RIM and 7-inch tablets

    Jobs joins Apple’s first $20 billion quarter call to attack Android as ‘very, very fragmented’ (‘open vs. closed is just a smokescreen’), declare Apple has passed RIM, and dismiss 7-inch tablets: their size ‘is meaningless, unless your tablet also includes sandpaper’ — ‘the current crop of seven-inch tablets are going to be DOA.’

  4. 2010

    ‘Back to the Mac’ (Lion preview, Mac App Store, new MacBook Air)

    Jobs brings iPad ideas ‘back to the Mac’: iLife ‘11, FaceTime for Mac, a preview of Mac OS X Lion (Launchpad, Mission Control, full-screen apps) and the Mac App Store, and ‘one more thing’ — the redesigned 11- and 13-inch MacBook Air (‘what would happen if a MacBook and an iPad hooked up?’).

  5. 2011

    iPad 2 introduction

    Six weeks into his medical leave, Jobs surprises the audience by walking out to a standing ovation: ‘We’ve been working on this product for a while and I just didn’t want to miss today.’

  6. 2011

    Videotaped deposition in the iPod/iTunes antitrust case (played in court Dec 2014)

    Recorded about six months before his death (gaunt, in a black turtleneck), the deposition was shown to the jury in Oakland on 5 Dec 2014; Jobs says ‘We were very scared’ hackers would break FairPlay, calls RealNetworks’ tactics those of ‘a hacker’, asks ‘Do they still exist?’, and answers ‘I don’t recall’ 74 times.

  7. 2011

    WWDC 2011 keynote (iCloud, iOS 5, Lion) — Jobs’ last keynote

    Jobs’ final keynote, four months before his death.

  8. 2011

    Presentation of Apple Campus 2 to the Cupertino City Council — last public appearance

    The day after WWDC, a gaunt Jobs appears unannounced before the Cupertino City Council to pitch a new headquarters on the former HP land: a four-story ring holding 12,000 employees, ‘a little like a spaceship landed,’ with curved glass, 80% landscaping, apricot orchards, and ‘a shot at building the best office building in the world.’