Video2010

September 2010 music event (iPod touch 4G, Apple TV, Ping)

Jobs previews iOS 4.1 (Game Center, HDR) and iOS 4.2 (AirPlay, iPad multitasking), introduces the new iPod shuffle, the touchscreen iPod nano, the iPod touch with Retina display and FaceTime, iTunes 10 with the Ping social network, and the $99 second-generation Apple TV.

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All 202 recordings of Steve Jobs →

2010
Organ-donation remarks at Lucile Packard Children’s Hospital
A year after his liver transplant, Jobs speaks publicly for the first time about his own experience as a transplant recipient and urges Californians to register as organ donors, following remarks by Governor Schwarzenegger.
2010
iPhone OS 4 preview event
Jobs and Scott Forstall preview iPhone OS 4’s ‘tentpoles’ — multitasking, folders, unified inbox, iBooks for iPhone, enterprise features, Game Center and the iAd mobile advertising platform. In Q&A Jobs is asked about Adobe Flash and background apps.
2010
D8 interview with Walt Mossberg and Kara Swisher
Jobs’ last long-form public interview (~96 minutes): Flash ‘has had its day,’ the Gizmodo prototype saga (‘somebody should make a movie’), Foxconn suicides, Google (‘they decided to compete with us’), AT&T, why the tablet came before the phone, PCs as ‘trucks’ in a post-PC world, App Store rejections, Flurry and privacy, and audience Q&A.
2010
WWDC 2010 keynote (iPhone 4, FaceTime, Wi-Fi failure)
Jobs introduces the iPhone 4 (‘stop me if you’ve already seen this’ — a nod to the Gizmodo leak), the Retina display, the stainless-steel antenna band and FaceTime, and renames iPhone OS to iOS.
2010
Antennagate press Q&A with Jobs, Tim Cook and Bob Mansfield (surfaced 2026)
The ~47-minute reporter Q&A that followed the July 16, 2010 press conference, never included in Apple’s official video and first posted online 16 years later.
2010
iPhone 4 antenna (‘Antennagate’) press conference
Jobs’ ~30-minute prepared response to the iPhone 4 reception controversy: opens with the ‘Antennagate’ slide and a ‘You can’t hold it this way’ YouTube parody, shows videos of competing phones losing bars, cites AppleCare complaint rates (0.55%) and returns (1.7%), says ‘we’re not perfect... phones aren’t perfect,’ and offers every iPhone 4 buyer a free case plus full refunds.
2010
September 2010 music event (iPod touch 4G, Apple TV, Ping)
Jobs previews iOS 4.1 (Game Center, HDR) and iOS 4.2 (AirPlay, iPad multitasking), introduces the new iPod shuffle, the touchscreen iPod nano, the iPod touch with Retina display and FaceTime, iTunes 10 with the Ping social network, and the $99 second-generation Apple TV.
2010
Q4 FY2010 earnings call — Jobs on Android, RIM and 7-inch tablets
Jobs joins Apple’s first $20 billion quarter call to attack Android as ‘very, very fragmented’ (‘open vs. closed is just a smokescreen’), declare Apple has passed RIM, and dismiss 7-inch tablets: their size ‘is meaningless, unless your tablet also includes sandpaper’ — ‘the current crop of seven-inch tablets are going to be DOA.’
2010
‘Back to the Mac’ (Lion preview, Mac App Store, new MacBook Air)
Jobs brings iPad ideas ‘back to the Mac’: iLife ‘11, FaceTime for Mac, a preview of Mac OS X Lion (Launchpad, Mission Control, full-screen apps) and the Mac App Store, and ‘one more thing’ — the redesigned 11- and 13-inch MacBook Air (‘what would happen if a MacBook and an iPad hooked up?’).
2011
iPad 2 introduction
Six weeks into his medical leave, Jobs surprises the audience by walking out to a standing ovation: ‘We’ve been working on this product for a while and I just didn’t want to miss today.’
2011
Videotaped deposition in the iPod/iTunes antitrust case (played in court Dec 2014)
Recorded about six months before his death (gaunt, in a black turtleneck), the deposition was shown to the jury in Oakland on 5 Dec 2014; Jobs says ‘We were very scared’ hackers would break FairPlay, calls RealNetworks’ tactics those of ‘a hacker’, asks ‘Do they still exist?’, and answers ‘I don’t recall’ 74 times.
2011
WWDC 2011 keynote (iCloud, iOS 5, Lion) — Jobs’ last keynote
Jobs’ final keynote, four months before his death.
2011
Presentation of Apple Campus 2 to the Cupertino City Council — last public appearance
The day after WWDC, a gaunt Jobs appears unannounced before the Cupertino City Council to pitch a new headquarters on the former HP land: a four-story ring holding 12,000 employees, ‘a little like a spaceship landed,’ with curved glass, 80% landscaping, apricot orchards, and ‘a shot at building the best office building in the world.’