Macworld Expo San Francisco 2001 (iTunes, iDVD, Titanium PowerBook G4, ‘digital hub’)

Around this recording

The recordings either side of it, in order.

All 202 recordings of Steve Jobs →

1. 2000

   Macworld Expo San Francisco 2000 (Aqua unveiled; Jobs drops ‘interim’)

   In a marathon keynote Jobs unveiled the Aqua interface and Quartz graphics of Mac OS X for the first time — including the Dock and the line that the buttons looked so good ‘you’ll want to lick them’ — launched the iTools internet services, and closed with a ‘one more thing’: after two and a half years as interim CEO he was dropping the ‘i’ and staying on as CEO, to a standing ovation.

2. 2000

   Macworld Expo Tokyo 2000 keynote

   Jobs brought AirPort (AirMac in Japan), iMovie and the Mac OS X preview to Japan and introduced a graphite iBook Special Edition and a faster PowerBook.

3. 2000

   WWDC 2000 keynote

   Jobs released Mac OS X Developer Preview 4 with a redesigned Dock, told developers the public release would slip to a summer public beta and a January 2001 final, and cut WebObjects to a flat $699.

4. 2000

   CNN interview after the Power Mac G4 Cube introduction

   A short CNN interview recorded the day Jobs unveiled the Power Mac G4 Cube and dual-processor G4s at Macworld New York 2000. Companion to the CNN interviews of 1999 (iBook) and 2001 (Power Mac G4) on the same site.

5. 2000

   Macworld Expo New York 2000 (Power Mac G4 Cube)

   Jobs introduced dual-processor Power Mac G4s, new iMac colours (indigo, ruby, sage, graphite, snow), the optical Apple Pro Mouse and, as ‘one more thing’, the 8-inch Power Mac G4 Cube suspended in clear acrylic — a design icon that flopped commercially and was suspended a year later.

6. 2000

   Apple Expo Paris 2000 keynote (Mac OS X Public Beta)

   Jobs reviewed the summer’s products (G4 towers, new iMacs, the Cube) for a European audience, introduced a key-lime iBook Special Edition, and announced the Mac OS X Public Beta — on sale that day for $29.95 — the first time the public could run the new OS.

7. 2001

   Macworld Expo San Francisco 2001 (iTunes, iDVD, Titanium PowerBook G4, ‘digital hub’)

   Jobs laid out the ‘digital hub’ strategy that defined Apple’s decade: the Mac as the centre of cameras, camcorders and music players. He launched iTunes 1.0 and iDVD, gave Mac OS X 10.0 a March 24 date, and finished with ‘one more thing’ — the one-inch-thick Titanium PowerBook G4.

8. 2001

   Macworld Expo Tokyo 2001 keynote (Flower Power / Blue Dalmatian iMacs)

   Jobs repeated the Mac OS X, iTunes and Titanium PowerBook story for Japan, then introduced the patterned ‘Flower Power’ and ‘Blue Dalmatian’ iMacs and CD-RW iMacs. A same-day NHK television interview (-Z9cFdhHKB4) also survives.

9. 2001

   NHK interview after Macworld Tokyo

   Interviewed by NHK the day before the Macworld Tokyo 2001 keynote, Jobs describes the phases of personal computing, why passion matters in starting companies, and the importance of focus. An uncut version is on Archive.org per Wikipedia.

10. 2001

    White iBook (Dual USB) introduction

    Jobs introduced the redesigned white polycarbonate iBook — smaller, lighter and cheaper than the clamshell — to press in Apple’s Town Hall auditorium, a small-venue format Apple would reuse for the iPod that autumn.

11. 2001

    Apple retail store introduction (press preview and video tour)

    Four days before the first two stores opened, Jobs walked the press through the Tysons Corner store, and Apple published a QuickTime ‘walking tour’ in which he explains the layout — products up front, the Genius Bar at the back, a software section and a kids’ area.

12. 2001

    WWDC 2001 keynote (excerpts)

    Two months after Mac OS X 10.0 shipped, Jobs told developers what was coming in 10.1 and launched Mac OS X Server 10.0 and WebObjects 5. Only a few minutes of audience-shot footage of the opening and closing keynotes are known to survive.

13. 2001

    CNN interview after the Macworld New York 2001 keynote

    A five-minute CNN interview recorded after the Macworld New York 2001 keynote at which Jobs introduced the Quicksilver Power Mac G4s and previewed Mac OS X 10.1. The last of three post-Macworld CNN interviews (1999, 2000, 2001) preserved by allaboutstevejobs.com.